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Spring Launch

Introducing our new selection of headwear, apparel, and swimwear for rebel kids.

We disrupt the cuteness of the kids' industry.

With our skull⁠ logo, bold graphics and unapologetic attitude, we want⁠ to offer fun alternative for badass kids that their parents⁠ would love. ⁠

We might be the only ones to love seeing your kids' pictures for the thousand times!