hi, it's Karina!The mom in charge.
Founded in 2015 by Karina, inspired by her son Elliot and a strong allergy to boring kids' clothes. Bold designs, zero stereotypes, and a lot of beanies.
Read our story →
Parent-approved ✦Big wishlists.
The ultimate gift guide (with gifts they’ll actually wear)Shop the gift guide →Winter-proof beanies
no more cold ears!
Woman ownedone mom with big ideas!
Canadian brandwinter is our thing.
900+ retailersprobably one near you!Match the set
base layer + balaclava = perfect mix n' match.FREEbalaclavawith every base layer
Shop all sets →hi, it's Karina!
